Many people who start their own business don’t realize how much work and time it takes. They don’t do basic research and are therefore easily overwhelmed.

Perhaps the first question you need to ask yourself is whether you are ready to start your own business.

Do you have an entrepreneurial mindset? Are you committed to spending all the time you need to be successful? And are you ready to take the big action?

In the beginning you had to wear a lot of different hats; you will be CEO, General Manager, Accountant, Salesperson, Computer Technician, Secretary, Receptionist. That you have to prepare yourself because there are days when you will be disappointed, depressed or fail. You must realize that success will not come overnight. And it may take a year or two before you get the results you expect. To avoid these disappointments, here are “12 Common Mistakes New Entrepreneurs Make and How to Avoid Them”:

12 Common Mistakes New Entrepreneur Makes and Learn to Avoid:

Not spending enough time researching a business idea to see if it works A number of new entrepreneurs have always failed because they have no real interest in the company; they are more interested in making money. It is important that you start with what you love because you spend a lot of time on it. Your task – Spend all the time you need to work on your business plan, which should include: your mission statement, your business strategy, your target market research (demographics), industry analysis (big-up, economics, trends, success factors , challenges, etc.), your marketing plan, your financial and sales projections.

• Failing to determine if the company is actually adding value

The most sustainable companies, those that stand the test of time, deliver value by providing a service that people need. Your Mission – Ensure that your products or services provide value and benefit to your clients. Be ready to solve any business problems your clients may have.

Failing to gain a full and comprehensive understanding of the company Every company has drivers; hot buttons and key liver. What kind of drivers are in your company? Many business leaders, directors and management consultants would say that success depends on attention to detail. Your task – Understand all aspects of your business, and more importantly, know how to present it in a quick and easy way.

Not describing the company in just one or two sentences You’ve undoubtedly met an entrepreneur whose business is so technical or complicated that they don’t understand the concept in plain English. Or it takes 20 minutes to set a trading goal. What value or benefit does your business offer? Your Mission – Have an effective 15 to 60 second pitch that identifies you, your company’s mission, focuses on the benefits you provide, and makes you and your business memorable.

Failing to do basic research There are many great ideas you can get, but the key to running a business is to make sure the idea – the central theme or mission of your business – attracts customers and generates sales and revenue. A good idea alone is not enough to start a business. Your Job – Take the time to gain experience, study the business, understand what makes a business (how to serve customers and generate profits) and what leads to losses.

• Not contacting professionals to help you get started

Not contacting professionals to help you get started Many new entrepreneurs ask their friends and family for advice on how to start a new business. The problem is that they always ask people who have never started a business; so in reality these people are not able to give good advice. Your task – Get a teacher or two. Deal with professionals who have the skills and expertise you lack. Work with professionals who can enhance your strengths and hide your weaknesses.

Failure to reduce financial requirements Do you know how much capital you need to start a business? Do you know the market, calculate your costs, project your sales, do you know the number of clients you need? Do you know how long it will take to get your first benefits or run out of money? Your Work – Invest time by working on ALL aspects of your business, especially the core ones, before you start.

Failing to make marketing a priority Many new entrepreneurs start their business without first defining their purpose, niche and demographics and as a result are unable to attract clients. Marketing should be one of your top priorities. Creating a marketing plan will help you figure out how you can promote your products or services and create a system that will generate more clients for your business. Your Task – Devote a large portion of your time and energy to working on your marketing plan and executing it. Make your own meeting once a week to work on your marketing plan, and no matter what happens, don’t cancel that meeting; it is important to your business.

Underestimating selling costs Today the world is full of companies and probably some of them perform the same functions in your market as you do. This means that you need to differentiate yourself from them by making your business unique. Publicity is important in your life; otherwise you won’t attract customers. Your Task – Make sure you have a strategy that gives you the floor. Provide appropriate publicity, business cards and marketing materials that reflect a professional image. Don’t try to skimp on it; they reflect your business. A cheap business card like a flyer will not have a professional impact. Not focusing on the business

Not focusing on the business, Many new entrepreneurs are agile and enthusiastic people (which is critical to success), but they can also be overly optimistic and pursue multiple goals and directions at the same time. This usually leads to mediocre results. Explain the mission of your business as concisely and concisely as possible. If you move in multiple directions at once, especially in the early days of your business, you probably won’t do anything right; so you work “in the business” instead of “in the business”. In other words, you spend all your time running each task yourself. You don’t have time to sit around and decide the best way to create your own marketing plan, create new products, or improve your services. Your task – Know your goals. Write it down. Make sure it’s realistic, specific and measurable, and that you’ve set a time frame to achieve it.

Failing to sell If you already have your product or service ready and your offer is perfect, you may think that what you offer is the best in your market. But unfortunately, to be efficient, you can’t sell everything. You need to choose a specific target brand and stick to it. Thanks to this, you will have a more effective message and achieve success faster. Your brief – Be very specific about your niche, demographics, ideal clients, where they will go, what they read, what their hobbies are, etc. Once you have a thorough understanding of your client profile, you will have a complete idea of ​​how and what to search for more information.

Failure to communicate with clients. Many new entrepreneurs are so desperate to find new clients all the time that they abandon the clients they already have and actually lose business. Statistics show that it takes seven more interactions to acquire a new customer than it does to sell more to a returning customer. Create and maintain a useful and organized tracking system that keeps your clients up to date and not lost. Your Job – Communicate regularly and consistently with your existing clients. Start a newsletter, offer special sales, create new products to sell, join affiliate programs if you don’t have your own products. People who have already bought from you will be grateful if you recommend other products. Statistics show that no more than one in three clients will use this new offer. It is important to build a more special relationship with your clients. They are your best listener.

If you have a business idea but aren’t sure how to get started, or you already have a business but haven’t gotten the results or success you’re looking for, check out my book: “Start Your Dream Business Today! Proven 11 Steps to Starting and Growing Your Own Business”, a simple but informative and quick step-by-step guide with everything you need to know to start your own business.